Alcohols and Beverages Congress 2018 is already behind us!

More than 200 participants – experts related to alcohol and beverage categories – took part in the first edition of the Alcohols and Beverages Congress which was held on 19 September in the Warsaw Renaissance hotel. It was a very successful meeting – these were the opinions heard behind the scenes of Renaissance hotel. Both the representatives of the non-alcoholic beverages and alcohol industries were positive about the Congress. During the all-day event they had an opportunity to listen to the experts of the trade and production sectors, as well as experts of research agencies Nielsen, IQS, ABR Sesta and PwC who presented the situation of both sectors and particular segments and discussed the market trends. The Alcohols and Beverages Congress 2018 was held in two thematic rooms – “beverages” and “alcohols”. The guests could listen to three thematic debates: “Pole, show what you drink and I will tell you who you are...”, which related to the changes in the consumer preferences on the alcohol market, “To your health! How the new trends change the market for water, juices and beverages”, devoted to trends in the beverage market and “How to reconcile fire with water – allies and competitors in fight for customers”, during which the participants sought the answer to the question how much connects and how much divides the alcohol industry and the beverage industry. An important part of the Congress were meetings within the Business Mixer session, during which representatives of companies from the beverage and alcohol sectors conducted business talks with purchasers responsible for orders in leading retail chains. At the same time as the debates and presentations were held in the exhibition zone, producers and distributors of alcohols and beverages presented their products and services. Coverage of the conference is available at www.wiadomoscihandlowe.pl. A comprehensive account of the event will be presented in the October issue of “Wiadomości Handlowe” monthly.

PROGRAMME*


ALCOHOLS Session


8:30-9:00 REGISTRATION

9:00-9:10 CONGRESS OPENING
9:10-9:30 OPENING PRESENTATION
Change of consumer preference on the alcohol market
Edyta Prokopiuk, Client Consultant, Nielsen
9:30-9:50 PRESENTATION
The state tightens legislation on alcohol sale
Andrzej Szumowski, Vice President of the Management Board, Wyborowa SA
9:50-11:00 DEBATE
Pole, show me what you drink – I will tell you who you are…
Marcin Cyganiak, Client Director, Nielsen; Andrian Digolean, B2B Marketing Manager, National Office for Vine and Wine; Iwona Doktorowicz-Dudek, Vice President for Marketing, Kompania Piwowarska; Robert Ogór, President of the Management Board, Ambra; Andrzej Szumowski, Vice President of the Management Board, Wyborowa SA

11:00-12:00 COFFEE BREAK & BUSINESS MIXER

12:00-12:15 PRESENTATION
Alcohol in the Internet – sale, communication and social media activities
Tomasz Kubicki, Senior Associate, DZP
12:15-12:30 PRESENTATION
Duży Ben – How do Poles want to buy alcohol
Łukasz Juskowiak, Marketing Director, Duży Ben (Eurocash Group)
12:35-12:50 PRESENTATION
Revolution on the beer market
Bartłomiej Morzycki, General Manager at Association of Brewing Industry Employers in Poland, Browary Polskie
12:50-13:40 LUNCH

13:40-13:55 PRESENTATION
Women in strong alcohols and beer
Radosław Soszka, Business Unit Manager, IQS
Rafał Brudziński, Business Consultant, IQS
13:55-14:10 PRESENTATION
Educational role of discount stores – they have taught Poles to drink wine, whisky, today they take part in the beer revolution
Michał Jancik, Sommelier cooperating with Lidl Polska
14:15-14:30 PRESENTATION
New technologies in the sales of alcohols
Maciej Hojszyk, Marketing and Sales Development Manager, Eurocash Alkohole
14:30- 15:40 COFFEE BREAK & BUSINESS MIXER

BEVERAGES Session


8:30-9:00 REGISTRATION

9:00-9:10 CONGRESS OPENING
9:10-9:30 OPENING PRESENTATION
Non-alcoholic beverage market in Poland. Perspective 2020
Natalia Mączyńska, Client Business Partner, Nielsen
9:30-9:50 PRESENTATION
Transformation of the trade and the future of the beverage market
Maciej Ptaszyński, General Manager, Polish Chamber Of Trade (PIH)
9:50-11:00 DEBATE
To your health! How are new trends changing the water, juice and beverage market?
Monika Dyrda, Client Director, Nielsen; Julia Pawlak, President of the Polish Association of Juice Producers (KUPS); Jacek Wiktor Krzywański, Vice President of the Management Board, Viands; dr eng. Katarzyna Stoś, associate professor, National Food and Nutrition Institute; Wojciech Mliczek, Commercial Director, Victoria Cymes; Jerzy Tyszkowski, National Key Account Manager, Hoop Polska
11:00-12:00 COFFEE BREAK & BUSINESS MIXER

12:00-12:15 PRESENTATION
Why most of the brands could disappear from the market and no one would realize it?
Alicja Cybulska, Vice President of the Management Board, Intelligence Director, Havas Media
12:15-12:30 PRESENTATION
With beverages like with an egg. ABC of effective product Logistics
Agata Horzela, GS1 Standards Manager in TSL, GS1 Polska
12:35-12:50 PRESENTATION
Product labelling – selected issues
Joanna Olszak, Legal Advisor on Food Law, IGI Food Consulting
12:50-13:40 LUNCH

13:40-13:55 PRESENTATION
The future of the beverages hangs in the cloud. New technologies will revolutionize the market
Sebastian Starzyński, President of the Management Board, ABR Sesta
13:55-14:10 PRESENTATION
Trends in beverages. Innovations changing the sector
Honorata Jarocka, Senior Food and Drink Analyst, Mintel
14:15-14:30 PRESENTATION
No sugar, but sweet. The future of the juice market
Julian Pawlak, President of the Polish Association of Juice Producers (KUPS)
14:30-15:40 COFFEE BREAK & BUSINESS MIXER


Congress summing-up – COMMON SESSION

15:40-16:00 PRESENTATION
Recipe for the cocktail of the future
Marta Marczak, Brand Strategy Leader, PwC
16:00-17:00 DEBATE
How to reconcile fire with water – allies and competitors in fight for customers
Aleksandra Głuchowska, Managing Partner, Bracia Sadownicy; Marta Marczak, Brand Strategy Leader, PwC; Szymon Mordasiewicz, Managing Director, Nielsen; Robert Orszulak, President of the Management Board, On Lemon; Mariusz Ryciak, Head of Brand, OSHEE; Marek Sypek, Managing Director, Stock Polska
from 17:00 EVENING COCKTAIL
*The organizer reserves the right to modify the progrmme.

Rafał
Brudziński


Business Consultant,
IQS
opis

Alicja
Cybulska


Vice President of the Management Board, Intelligence Director,
Havas Media
opis

Marcin
Cyganiak


Client Director,
Nielsen
opis

Andrian
Digolean


B2B Marketing Expert,
National Office for Vine and Wine
opis
 

Iwona
Doktorowicz-Dudek


Vice President for Marketing,
Kompania Piwowarska
opis

Monika
Dyrda


Client Director,
Nielsen
opis

Aleksandra
Głuchowska


Managing Partnery,
Bracia Sadownicy
opis

Maciej
Hojszyk


Marketing and Sales Development Manager,
Eurocash Alkohole
opis
 

Agata
Horzela


GS1 Standards Manager in TSL, GS1 Polska
opis

Michał
Jancik


Sommelier cooperating with Lidl Polska

Honorata
Jarocka


Senior Food and Drink Analyst,
Mintel
opis

Łukasz
Juskowiak


Dyrektor Marketingu,
Duży Ben (Eurocash Group)
opis
 

Tomasz
Kubicki


Senior Associate
DZP
opis

Jacek Wiktor
Krzywański


Vice President of the Management Board,
Viands
opis

Marta
Marczak


Director of Brand Strategy Team,
PwC
opis

Natalia
Mączyńska


Client Business Partner,
Nielsen
opis
 

Wojciech
Mliczek


Commercial Director,
Victoria Cymes
opis

Szymon
Mordasiewicz


Managing Director,
Nielsen
opis

Bartłomiej
Morzycki


General Manager at Association of Brewing Industry Employers in Poland,
Browary Polskie
opis

Robert
Ogór


President of the Management Board,
Ambra
opis
 

Joanna
Olszak


Legal Advisor on Food Law,
IGI Food Consulting
opis

Robert
Orszulak


President of the Management Board,
On Lemon
opis

Julian
Pawlak


President of the Polish Association of Juice Producers
opis

Edyta
Prokopiuk


Client Consultant,
Nielsen
opis
 

Maciej
Ptaszyński


General Manager,
Polish Chamber Of Trade (PIH)
opis

Mariusz
Ryciak


Head of Brand,
OSHEE
opis

Radosław
Soszka


Business Unit Manager,
IQS
opis

Sebastian
Starzyński


President of the Management Board,
ABR Sesta
opis
 

Katarzyna
Stoś


associate professor,
National Food and Nutrition Institute
opis

Marek
Sypek


Managing Director,
Stock Polska
opis

Andrzej
Szumowski


Vice President of the Management Board,
Wyborowa Pernod Ricard
opis

Jerzy
Tyszkowski


National Key Account Manager,
Hoop Polska
opis