PROGRAM FRAMEWORK*

INAUGURAL SESSION (COMMON PART)

9: 00-9: 10       OPENING OF THE CONGRESS

9: 10-9: 30        Landscape after the battle. The beverage and alcohol sectors in the face of changes related to the coronavirus pandemic

9: 30-9: 50       The excise and sugar tax. Is it really about consumer health?

9: 50-10: 50     DEBATE: Alcohol and beverages 2025. Market development trends

10: 50-11: 50    COFFEE BREAK AND BUSINESS MIXER

BEVERAGES SESSION

11: 50-12: 10    Consumers are making healthy choices . Trends and changes in the non-alcoholic beverage market

12: 10-12: 30    The beginning of the plastic revolution

12: 30-12: 50   Drinks for the silver generation . What do seniors need?

12: 50-13: 50   LUNCH AND BUSINESS MIXER

13: 50-14: 10    Discounters as drink leaders. Can anyone challenge them?

14: 10-14: 30    Technology in the service of sales. How innovative sales tools impact on the beverage sector?

14: 30-14: 50   The role of private brands in the non-alcoholic beverage sector

14:50 – 15:50   COFFEE BREAK AND BUSINESS MIXER

15: 50-16: 50   DEBATE: Economic slowdown, changes in consumer attitudes, law, technology. How to survive in an increasingly difficult market? Top challenges for beverage industry

16:50                  COCKTAIL

ALCOHOL SESSION

11: 50-12: 10    Alcohol likes small shops

12: 10-12: 30    Non-alcoholic fashions are getting broader

12: 30-12: 50   Wine has potential that everyone wants to exploit

12: 50-13: 50   LUNCH AND BUSINESS MIXER

13: 50-14: 10    Small volume – a big problem

14: 10-14: 30    Exposition of the future – trends in the market of sales support solutions

14: 30-14: 50   Pole, what do you know about beer styles?

14:50 – 15:50   COFFEE BREAK AND BUSINESS MIXER

15: 50-16: 50   DEBATE: Premiumization – has the Polish consumer already said the last word?

16:50                 COCKTAIL

*The organizer reserves the right to change the programme